What is a Content Writer? Roles, Benefits & How to Choose the Right One
What is a Content Writer? A content writer is the professional responsible for creating strategic texts, adapted to different communication platforms: websites, blogs, newsletters, social media and digital marketing campaigns. Your role goes far beyond simply writing: your job is to think of the right message for the right audience, to engage them clearly, engagingly, […]
Why Your Business Needs Professional Portuguese Writing Services
Why Your Business Needs Professional Portuguese Writing Services In an increasingly competitive and international market, communicating clearly and strategically is no longer a detail: it’s a decisive factor for the success of any business. If your company or brand in the UK has customers, partners or suppliers in Portugal, Brazil or Lusophone communities, you must […]
MARVÃO AND THE BIRTH OF A PERSONAL BRAND
I think that all personal brands, in general, arise because of our inspiration and motivation to create something with our own voice: just like a small olive tree that we want to plant, on any solitary plain, where there is only time, the sun and the wind. After all, who doesn’t like having something of […]
What a flea market in Ponte de Lima taught me about copywriting
How a vintage market revealed the art of copy The story of a walk that turned into a copywriting lesson. This weekend, after lunch, I went for a walk in the center of Ponte de Lima, a beautiful medieval Portuguese village located in the Lower Minho region. By the waters of the Lima river, the […]
What is Business Storytelling and How It’s Transforming Communication with Clients
What is Storytelling and Business Storytelling? In 1985 (the year I was born), there was no Internet. The world was extremely quiet: you could almost hear the autumn leaves falling. It was a time of contemplation. I am deeply grateful for having lived in that world — one where people could listen, read, and communicate […]
How to Create an Authentic Brand Story: A Practical Guide for Connecting with Customers
Introduction: The Power of Authenticity in Branding Creating an authentic brand story is often the key to standing out and building a genuine connection with people. In today’s competitive world, authenticity is what sets a brand apart — making it more than just another option and turning it into something people feel emotionally connected to.This […]
Content Creation: the most profitable way to attract Leads
Content creation: how it all began Over a year ago, I decided to start writing regularly on the world’s largest professional network, Linkedin, taking advantage of the mentoring I did with Karla Consulting three years ago. Everywhere in the digital world I heard these words: ‘Content is King’: so, Content Creation is crucial for all […]
The first five steps to a perfect copy
The secret to stopping (just) to read you This February, I decided to write on the Pássaro Amarelo blog about copywriting: rather, about that perfect copy that will make your audience want to read everything you have to say about your client’s product or service. But what is copywriting anyway? According to Rockcontent ‘Copywriting is […]
Self-publishing
The secrets never told about independent publishing In 2018 I started thinking about writing my first fiction book. More important than the story I wanted to write was how I could promote it to a wider audience, especially those who read in English. In 2015 I had my first publishing experience, with the publication of […]
Concluding lucrative deals with writing: my story
The Power of Copy and Persuasive Writing Today I want to talk to you about the power of copy and persuasive writing, which allow you to close deals in the blink of an eye. My partner is a real estate consultant and the other day he asked me to help him describe two rural houses […]
