Thinking freely is a rare privilege. In a world where ideas and patterns are repeated incessantly, it is crucial to exercise the ability to think “differently”. This is not just a vital exercise, but an expression of our intellectual and personal self-determination. Each of us is unique and therefore we have the right to think differently.
The articles on this blog reflect a journey over the last few years – they are a symptom of Ines facing a journey of maturing. In order to grow inwardly, we need to understand the world and the circumstances that surround us. This knowledge allows us to have a deeper awareness of who we are: our tastes and our convictions. That’s what happened to me!
Here, I share my honest opinions, from the most serious to the most trivial subjects. I express my thoughts without restriction, tackling both fractious and lighter topics.
May this blog be a space for reflection, without ties, and a meeting point for free minds and thus for many yellow birds!
Introduction: What Can Go Wrong in Brand Storytelling Brand storytelling is one of the most powerful strategies to connect a business with its audience. But
How a vintage market revealed the art of copy The story of a walk that turned into a copywriting lesson. This weekend, after lunch, I
What is Storytelling and Business Storytelling? In 1985 (the year I was born), there was no Internet. The world was extremely quiet: you could almost
Introduction: The Power of Authenticity in Branding Creating an authentic brand story is often the key to standing out and building a genuine connection with
Content creation: how it all began Over a year ago, I decided to start writing regularly on the world’s largest professional network, Linkedin, taking advantage
The secret to stopping (just) to read you This February, I decided to write on the Pássaro Amarelo blog about copywriting: rather, about that perfect
The secrets never told about independent publishing In 2018 I started thinking about writing my first fiction book. More important than the story I wanted
The Power of Copy and Persuasive Writing Today I want to talk to you about the power of copy and persuasive writing, which allow you
Taciana’s life story When I created the ‘Yellow Bird’ brand, I knew I wanted to create a writing brand with a social purpose. For me,
What’s my opinion on…? Spirituality? Hypnosis? Past Life Therapy? Time travel? Alternative and holistic medicine? Body, mind and well-being? When writing a fictional story about
I, the reader, and reading habits: are we on time or have we missed the train? Although this is a website and a blog about
THE BIOGRAPHY OF JERUSALEM To know Jerusalem is to know the world I want to tell you about the book “Jerusalem, the Biography” by Simon
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